Part 5 – This is Part 5 of our free 30-day Email Marketing Training Series.

There are 2 ways to add an email sign-up form on your website. You can copy & paste the embeddable forms (a piece of code you put on your website) that they provide in your email service provider, or you can add customized creative email opt-in forms that are placed in different areas of your website.

I’ll start by showing you how to add a form yourself provided by your ESP…

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6 Steps to Do-It-Yourself Email Sign-Up Form

Step 1:

In your ESP, find the area where you would create an email sign-up form. This could be located in your “List” area or in your “Contact” area. You may have to select the email list first, that you want to add the form for.

Email Sign-Up Form

Constant Contact


Email Sign-Up Form



Email Sign-Up Form

Campaign Monitor


Step 2:

If it’s an option, choose the option to “embed” the form.

Email Sign-Up Form

Step 3:

Add a Title and Description that will show on your form. If you want a simple form, do not include a title or description.

  • Title:
    Sign Up Now” or “Get Updates”
  • Description:
    “Sign up now to receive a free copy of my e-Book, How to Live the Life of Your Dreams.” Or, “Join my e-list now to receive weekly tips and advice on how to increase your love life.”

Step 4:

Select the fields that you want to include on your form.

  • Name (or just First Name)
  • Email Address

Step 5:

Then, continue to where you will be able to copy and paste the website code.

Email Sign-Up FormEmail Sign-Up Form

Step 6:

Copy the code it provides you, then paste it in an area (HTML editor or text area only) on your website, where you want this to display.

  1. If you run your website on WordPress, you can place this code in a Text widget in your sidebar.
  2. If you run on another platform, paste this code in a section that allows for HTML code (an HTML/text editor, not the visual editor).

Sidebar Email FormSidebar Email Form

Email Embed Code


Custom Email Sign-Up Form

In order to customize your user experience on your website, you will want to add a few different sign-up forms in various places on your website. Make sure you don’t overwhelm them by using ALL of these, but do select a few that would be appropriate for the layout and interactive elements of your website.

Below are my suggested areas to place an email sign-up form:

  • A top bar along the header, that extends the full width of the website.
  • A simple form placed in the header.
  • A section in the footer.
  • In the sidebar.
  • In a pop-up when a user visits your website.
  • In an exit pop-up when a user leaves your website.
  • In a pop-up when a user scrolls.
  • In a pop-up when a user clicks on an element such as a link or button.
  • Below your blog post for a user to get more information.

Custom email sign-up forms can be complicated and require special integration between your website and your email service provider. I have a custom email sign-up package, where I can deliver custom email opt-in forms for your website within 2-3 business days. Click here to learn more and sign up today!

How to Increase Your Email Subscriber List

In one of the last articles, I listed several ways for you to build your email subscriber list. They included things like:

  • Add email sign-up forms on your website.
  • Add subscribers via your website checkout page.
  • Host an online (or offline) event and add subscribers via the RSVP list.
  • Give away a valuable freebie to incentivize subscribers to sign up on your list.
  • Add subscribers via your blog comment form.
  • Collect email addresses in your brick and mortar location via a guest registry.
  • Etc, etc, etc.
  • Read More Here >>

However, all that being said, you still have to drive traffic and offer something valuable to increase your subscriber list.

To do that, below is a proven way for you increase your email list online…

Step 1: Create a Product

Create a valuable product or put together a valuable promotion that your customers would want to receive.

  • For example: offer a VIP discount for users to use on their first purchase—10-20% off their first purchase. Or, 10% off on ALL purchases, as a VIP member.
  • Or, send them a free e-book, e-guide, video series, or online tutorial on how to do something that is relevant (and crucial) in your field.
  • Or, send them a free product that could be used in your field—a free plugin, a free piece of software, or a free pack of images.

Step 2: Add an Email Sign-up Form

Add an email sign-up form or email pop-up message to your website that offers the valuable freebie in exchange for their name and email address. See below to learn how to add this to your website.

Step 3: Create a Lead page

Also, create a lead page, in addition to your sign-up form, where you will offer your valuable freebie in exchange for their email address. You can create this yourself by using a simple web page with an image of the product, a captivating title introducing the product, a short paragraph describing what they will get, and an email sign-up form. Make sure the sign-up form is simple: name and email only.

Or, if you don’t know how to create a lead page, contact me here and I will create a simple, attractive lead page for you in 2-3 business days that will increase your subscriber list.

Lead Page

Step 4: The Welcome Email

Create an automated welcome email message (in your email service provider) that thanks them for signing up and welcoming them. Also, don’t forget to include the valuable freebie—a link to the online product, the discount code or a link to download the zip file with the free product.

Step 5: Drive Traffic

Now that the structure is set, we need to drive traffic! In order to do this, place your link to your lead page on your website, on your social media account, on your business card or on any other relevant place that would make sense.

Additionally, create a Facebook ad, with minimal dollars spent—even as low as $1/day—that drives traffic direct to your lead page. This has been done by dozens of leading marketing experts as a proven way to increase your email subscriber list.

  • Simply, sign in to your Facebook Ads Manager. Please note: You must have a Facebook Page to run Facebook ads.
  • Create a new ad that “Sends people to your website” or “Increases conversions on your website”. The conversion method asks you to place a Facebook conversion pixel on your website, so if you don’t know how to do that, then select the first option.Facebook Ads
  • Then, you will need to direct target your exact audience that fits your target demographic. This is the only way this will work.
    • Is your target customer a female, age 25-35, who lives in Houston, TX, that has an interest in Fashion & Beauty? Target that.
    • Or, what about a man, age 45-55+, who lives in San Francisco, who works in technology and walks to work. Target that.
    • Get very specific. This will extend your ad dollars and focus your money exactly where you want it to be.
  • Include attractive images that display what you are giving them and that don’t have a lot (or any) text on them. Do not be deceptive.Also, make sure to include this same image (or something similar) on your lead page, so the user associates your lead page with the Facebook ad they just clicked on.Marketo-FB-CTA
  • Optimize your ad dollars by paying for clicks to your website. You can also pay per impression, which is how many times your ad was served or shown on Facebook to a user. This doesn’t mean they even saw the ad—this just means that your ad was displayed. In this case, I suggest paying for clicks.
  • Activate and watch your ad statistics daily. Analyze it to see if it’s working or not, and if not, then adjust the text in your ad, the image or your target audience.
  • Bonus note: Split test your ads. Try running different ads (images, text, call-to-actions) to see which performs better. Whichever ad is performing best, continue running that campaign.


This completes Part 5 of our Email Marketing Training Series! I hope this has helped to inspire you with y our email marketing efforts. If you have any questions on any of the information above, please feel free to comment below and I’ll be happy to assist you.

See you in Part 6! 🙂