We’ve heard time and time again that email marketing is dead and online marketers should focus their time and attention on social media marketing or content marketing—aka blogging. While I do agree that those 2 marketing outlets should also be used in your marketing plan, I don’t believe email is dead.
The statistics prove that email marketing is, in fact, not dead and it’s only gaining momentum in providing direct messages to consumers.
Thanks to Salesforce for putting together this Slideshare, which explains the importance and significance in running an email campaign in your business. If you face the facts when it comes to email marketing—you will understand why you should kick-start an email strategy in your business today—even with a small list.
And, if you need help launching an email marketing strategy, see below.
Let’s Break This Down
Which means, nearly HALF of email recipients on an email list purchased a product or service that increased revenue in a given year. And, that was from a promotional email, which I’m sure you thought most people just ignore or discard…
Again, HALF of your email list WILL BE active. That’s great news for you! That means, at least half of your email list will see your promotions, and whether they take action or not, at least they are aware of what’s going on in your business. And, if you continue to email them on a consistent basis, then at some point, they will take the plunge and purchase something from you. The other great news for you is that if you can significantly increase your email list, then that half becomes a much bigger number with a much larger chance of increasing revenue.
7 in 10—that’s the majority! 70% of people said they used a promotion from a promotional email. If someone agrees to sign up on your email list by giving you their name and email, then that means they want to get updates & promotions from you. Which also means they are interested in the products or services you have to offer.
This one is simple—make sure you are including social sharing buttons in your emails! In fact, make sure you include social sharing buttons on most of your web pages, or at least the content marketing pieces—i.e. your blog posts. Social sharing buttons (or widgets) make it easier to share content with others.
This is a big one… 82%! I bet that’s a lot more than you thought.
By 2016, the number of email accounts will be in the 4 billions! Which means, pretty much everyone you know will have an email account, or if they’re like me, they’ll have a few different email accounts.
What Does This Mean?
If you doubted email marketing, some of the stats probably surprised you. And, whether you have an email marketing strategy now or not, hopefully a few of these stats encouraged you to add a little oomph to your email plan and beef up your email communications to your customers.
If you don’t have an email plan and need help getting started with email marketing, then keep reading…